The current neo-identity movement, Cruz, then Gender Spectrum’s manager of family and educational programming, explains, got its start on Tumblr in the mid-2010s. These Tumblr posters introduced, among other things, emoji-self genders, with pronouns like J/Js/Jself. You could try to pronounce that as smiley/smileys/smileyself. But for many, the un-pronounceability is the point. Cruz explains that “by having pronouns that are essentially unable to be pronounced and can only be understood when typed online, we are completely distancing ourselves from the gender identities of man and woman.” She may have a point there.
Then there are noungenders—for example, rockgender, moongender, and foxgender. If a man identifies as a woman, then, according to gender ideologues, he truly is a woman. However, if a man identifies as the moon, he is not necessarily the moon. It might just mean that he identifies with society’s perception of the moon. Get it?