Sure, they go for the gold. I'm just saying that stating it as a goal, for a tennis player, way ahead of time, is rather laying down a marker. You did say that Novak and Roger had "Olympicitis." They did. They wanted it. They declared it as a goal. You obviously don't agree, but I do think saying it out loud demonstrated a certain amount of bravado, and a belief that they would get it. Which I call "hubris."
I agree with this. A lot of sports have nothing that compares to the Olympics, for the apex of their sport. Fortunes can be made. You could get on the Wheaties Box. For sports like tennis and basketball, they have big annual prizes. But it's still the Olympics. To medal in the Olympics is a different kind of accomplishment. It doesn't have the same bearing on one's legend as it does in, say, gymnastics or skiing, but it is certainly more than a "trinket." At least to the player who wins a medal.