Australian Open Ratings Down 11%, Despite Keys’s Title
The men’s and women’s coverage of the Australian Open declined by double-digit percentages compared to each of the last two years.
The first tennis Grand Slam of the season delivered disappointing viewership results—though there was a small bright spot.
The 2025 Australian Open averaged 235,000 viewers on ESPN and ESPN2, down 11% from last year and 16% compared to 2023. The later rounds—from the quarterfinals to the championship—saw even steeper declines, averaging 295,000 viewers, down 20% versus last year.
There was some positive news, as the women’s final Saturday, which saw American Madison Keys upset two-time champion Aryna Sabalenka, drew 452,000 viewers on ESPN, up 34% year-over-year and a three-year viewership high for the event. The last time an American made the final was in 2021 when Danielle Collins lost to local favorite Ash Barty, and it averaged 482,000 viewers.
The men’s final Sunday averaged 465,000 viewers, down 12% compared to last year, as Jannik Sinner won his second consecutive Australian Open by defeating Alexander Zverev in straight sets. Last year, Sinner completed a two-set comeback to defeat Daniil Medvedev in five.
Due to the time difference between the U.S. and Melbourne, both championship matches aired at 3:30 a.m. ET.
By
Colin Salao
Jan 30, 2025 | 05:50 pm