Federberg
The GOAT
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One of the reasons why Djokovic may have less star power is how the careers of the three have panned out. Federer and Nadal dominated when Djokovic was still learning how to play the game, and he was still dealing with health issues. During that time, Federer and Nadal played so many matches (mostly on clay courts) when Federer was number 1 and Nadal was chasing him. Further, the two were monopolizing slams, creating a great rivalry. That dominance made for a great story, with the notoriety of both players soaring. Djokovic came later to the show, which made it difficult for him to reach the popularity of the other two. I guess if Nadal and Djokovic had dominated earlier, Federer would have struggled to find space in the popularity contest. It is also about timing.
That's a valid point. First mover probably has a great deal to do with it. But I wonder if contrasting styles don't also have an influence..