Well, Moxie, I read now and I disagree with most of it, to be honest. To me is extremely hypocritical.
But first, as you pointed out, why the hell do we care? It is not our money...
I, for one, after you asked I realized that I really do not care with question per se, but I do get annoyed when I see arguments which seems inaccurate, or dishonest. I think this article is both.
First, off course Djokovic would say that he wants more than the women... in how many parts the cake (player's money) is split? In two, the more one gets, the less the other gets. It is as simple as that. He feels he deserves more, period. I do not want to go back to this discussion, the point I want to make here is simple: both parties are fighting for their share, it is just another way of saying "I want more than them". They don't have fixed salaries, they fight for shares. Saying "I want more", as Tignor suggests, is exactly the same as "I want more than them", just more hypocritical.
And, second, I am sorry, but this talk that the event is dual gender so we cannot establish who deserves more is again hypocritical. We, here at the board, cannot, as we do not have data. They do. It is completely possible, given that there are a lot of split tournaments from which you can gather data, you have different sessions, you can make polls, etc and etc. It is possible, but people do not want do admit it.
But, again, as moxie said: why do we care?