Hmmm, I've noticed that men's final (and Men's NG Med) attracted about twice more comments than this final and this new prodigy of tennis: Emma. In terms of historical significance the attention of the fans should be at least opposite (if not 5-10 times. maybe even 100x in favour of Emma), because this girl has achieved something no one (man or woman) ever did in tennis. Almost like super-natural feat, a miracle against all odds, that happens once in everybody's life. On top of that, she's very eloquent, popular online, having nice smile, should be very likable to both female & male fans (esp. brits who AFAIK are in higher numbers on this forum as opposed to Russians), so she should be beating Med in popularity five times if not more.
So what's going on? Clearly, the only explanation is: women's tennis is still heavily under-appreciated. Despite the equal pay-checks, by measure of who is talking about whom, and consequently I predict, by the amount of sponsorship money, the male winner of today's USO will still be better off than the female winner. I'd be OK if they were at least equal (even though Emma deserves more) but does not look like. Sad.
Correction: by current tally of messages here (300K vs. 80K) Daniil attracted almost 4 times more fan attention than Emma did. So the unjust favouritism of men's tennis is even higher than I originally thought.