Kieran
The GOAT
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Riotbeard said:Also plenty of things are gimmicky. Wimbledon's nineteenth century sensibilities are a gimmick. It's dumb that people have to wear white, but the idea of tradition makes people love it, when everyone knows dress codes are silly. Every tournament tries to sell itself. Madrid is a tournament (like the USO or Indian Wells) that sells itself as BIG, larger than life. Monte Carlo, Queens, Wimbledon, all try to sell themselves as understated and aristocratic. Miami it's latin, it has the latin crowd.. Roland Garros, the vocal parisian fans. Aesthetics are selling points and it's what sets tournaments apart. Without blue clay all Madrid is a mandatory events with crappy clay that most people don't want to play, but have to.
The "aesthetics" of Madrid were gimmicks, though. Wimbledon whites are tradition, therefore, they're not gimmicks. Plus, hands up who doesn't love to see all-white gear on a tennis court? Some of the clothes they're wearing now, you'd be chased off a beach for wearing tat like that...