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Sachia Vickery was 5 1/2 when she declared she would be the next Serena Williams. Now 18, she credits the 17-time Grand Slam singles champion with much more than just tennis inspiration.
Vickery is part of an unprecedented group of young black American women rising in the professional tennis ranks and credits the off-court efforts by Williams, 31, and her older sister Venus. Sociologists and marketing analysts say the sisters’ biggest effect financially has been filling the pockets of all female players rather than their own endorsement profile while helping their sport to grow in minority communities.
http://www.bloomberg.com/news/2013-09-26/serena-williams-proves-as-big-for-black-athletes-as-being-no-1.html
Vickery is part of an unprecedented group of young black American women rising in the professional tennis ranks and credits the off-court efforts by Williams, 31, and her older sister Venus. Sociologists and marketing analysts say the sisters’ biggest effect financially has been filling the pockets of all female players rather than their own endorsement profile while helping their sport to grow in minority communities.
http://www.bloomberg.com/news/2013-09-26/serena-williams-proves-as-big-for-black-athletes-as-being-no-1.html